Trends in Mobile Application Development - Part 1

Over the past few years, we have observed that the relatively stable market has evolved in three distinct directions. First, there seems to be a strong trend towards portal centralization. Second, there is increased number of actors providing open source technology. Third, platforms are moving towards a higher level of integration. It is important for custom application development companies to be aware of the trends in mobile application development. Following explains the same :

1. Towards portal centralization

Prior to the introduction of Apple’s AppStore and more recently Google’s Android Market, platforms did not have a central portal. With the introduction of its AppStore, Apple has proven that a mobile application market should not be underestimated and can represent an important revenue stream. According to CEO Steve Jobs, the AppStore has generated revenue of a million dollars a day in its first month of existence. There are currently 15000 applications on the portal, which have been downloaded a total of 500 million times. Note that these figures grew by 50% in the last month. Following Apple’s lead; traditional platforms like Nokia, RIM and Microsoft seem to be moving in this direction. Nokia is pushing its OVI portal and RIM has developed its own Application Center. Microsoft is also planning to launch its own version of the AppStore called Sky Market with the next version of Windows Mobile (WM7)

2. Towards technological openness

Among the major mobile platforms, LiMo used to be the only player in the open source field. Nokia has moved in this direction after acquiring Symbian OS. Google has also followed this trend. The transition phase from a closed to an open architecture will be critical for the future success of the platform. The shift, depicted in Figure 4, of this major player towards openness means that from a situation with mostly closed systems, we have moved to a situation with a small majority of devices running an open source system. Nevertheless, this shift does not indicate that other platforms will follow. Among the closed platforms, RIM is probably the only one that might go open source, since Microsoft and Apple are strong advocates of proprietary software. So far, it is still hard to evaluate what impact open-source software might have on the current mobile application developments. The successful model that Apple established does not suffer from the proprietary software clauses. The other platforms hope that the open-source option could help them to better compete in the platform war.

3. Towards full integration

Another trend is the emergence of more integrated platforms. Before the introduction of Apple’s platform, there was no fully integrated mobile platform. Moreover, there was no platform with portal integration before the introduction of Google’s platform. Symbian OS is an example of the trend towards integration since it started as a platform with no integration, before it was integrated by Nokia to become a device integrated platform and finally by launching OVI, it became fully integrated. RIM is also expected to soon become fully integrated with the introduction of its Application Center. Furthermore, with Microsoft moving towards portal integration there will be no major platform left without integration. Some leading software application development companies have also hinted that an intermediary could play an integrating role in the mobile development industry. The more surprising observation is the fact that mainly phone manufacturer companies and software development companies have played this integration role and not so much MNOs as was the intuition of most of these scholars.

Author Signature: Shreyans Agrawal (ifour.shreyans.agrawal@gmail.com)